I have come across an interesting article by Philippe Hulesch based on the analysis of global travel trends by Credit Suisse. According to the report the online travel reservations market has been significantly growing in size and more and more people are using online service providers like Booking and AirBnB. The report claims that nowadays hotels have to cooperate with the online service providers if they want to stay in the game and be competitive. Having said that, booking though online provider does not necessarily mean we will get a better deal than booking directly with the hotel. The analysts advise to contact the hotel directly in order to compare the available options and choose the best deal.